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Pioneering solutions for your plastic surfaces

Under the motto ‘Making every product unique,’ KURZ presented a firework of trend-setting surface solutions for the automotive, home appliance, consumer electronics, and health & beauty sectors at the K trade fair.

K 2019

A world first: IMD PUR

surfaces decorated with In-Mold Design (IMD) and flooded with PUR for exceptional gloss, depth, and durability. Details of the process:


IMD Varioform®

for economic decoration of 3D geometries in a single process step. Details of the process:


Lifecycle Thinking

decoration of recycled items in outstanding quality using IMD Varioform®. KURZ decorations are very thin and therefore easy to recycle.


Functional In-Mold Labeling (IML)

for the integration of sensors into three-dimensional plastic parts.

Functional Foil Bonding (FFB)

for sensor functionality even in complex geometries. Details of the process:


Fascinating design solutions

for your surfaces such as Gold & Concrete from our Visionary Design range, hologram effects, and backlighting.

IMD single-image design process for large areas and display equipment

for more variance and freedom of design. Click for more details:


Metallization to create eye-catchers

at the point of sale in the cosmetics and healthcare industry. 

Digital inline Foiling (DiF)

for custom designs with exceptional metallic effects on plastic tubes. 

A world first: Hybrid technology

Hot stamping machine and CMYK digital printing in one process.

Lifecycle Thinking

Improving our world for future generations

We want to provide our children and grandchildren with a better environment. We accept this responsibility as a global player with the deepest conviction, by thinking in terms of lifecycles. We are researching new, forward-looking products and processes to make our contribution to a holistic recycling cycle: Design for Recycling. We work with our customers to develop decorations that meet the highest of standards for people and nature. This means we reduce your plastic consumption by using recycled materials which we give a new, brilliant look.

Recyclables can be decorated on a high quality level just as well as new materials. Our total solution approach reduces your energy consumption and CO2 footprint: we have production sites around the world and offer everything from one source. This eliminates transport journeys between several suppliers. Decorate your surfaces individually, responsibly, and at the same time cost-efficiently. KURZ decorations do not affect the recyclability of your products. We help you develop sustainability competence and act accordingly - while ensuring that your customers feel good about their environmental contribution.


Facts and figures

Lifecycle Thinking

We presented our unique Lifecycle Thinking approach fittingly by using IMD Varioform®.Trade fair visitors experienced directly that our surface finishes do not affect the recyclability of plastics and that recycled materials can be decorated as aesthetically and variedly as new materials.

Sophisticated process

Design for Recycling

A special type of plastic part was decorated in a live demonstration followed by its direct recycling process. Parts of the recycled materials were used for the instant decoration of a new product with sophisticated and attractive surface.


Future of Mobility Design

If you want to have a say in the automotive mobility of the future, you need a strong partner. Trade fair visitors had the chance to witness a world first: using the example of a radiator grille, we showed how you how aesthetics and functionality can be economically combined in a unique surface characterized by maximum durability, longevity, ...


IMD PUR: A world first

IMD and PUR in one process for the first time - self-healing surfaces


IMD Varioform®

3D geometries, four processes, one production step


IMD with HMI

for HMI applications up to 1,000 mm


FFB Sensor integration

the most efficient integration technology for large touch displays


Touch control for HMI

From surface to intelligent touchscreen



Smart functions under your fingertips


Home appliances

Intelligent Interface Heroes

In front of the eyes of trade fair visitors, an exclusive home appliance panel with freely assignable buttons emerged. It underlined impressively: components are becoming user-friendly. Touch sensors from KURZ subsidiary PolyIC are fully automatically integrated into the plastic parts using Functional Foil Bonding.


Health & Beauty

Give your product design an edge!

Another live demonstration at the K 2019 trade fair was the new Indirect Digital Decoration (IDD) process, which makes plastic tubes an irresistible eye-catcher. Glittering or multicolor effects, intense colors, names, or serial numbers - all this is possible with this innovative technology developed by KURZ together with its subsidiary ISIMAT.


Consumer electronics

Let there be light!

Through a captivating combination of surface design, backlighting effects, and interactive touch functions a component was transformed into a fascinating product. This impressive aesthetic is created using innovative technologies and processes in just one step.


Visionary Design: It all starts with WHY.

To really create something NEW, you need a clearly defined WHY - a distinct attitude as a compass for new ideas, highly innovative approaches, and ultimately visionary designs. That's why we've initiated visionary design, an in-house source of inspiration for thought-leaders, thinkers, and visionaries - with the goal of creating, and offering creative new impulses in the world of surface design.


Hybrid technology

As individual as any industry, economical, intuitive

Bundled competence for the best possible results from a single source: impress your customers from the automotive, home appliances, or consumer electronics industries with unique surfaces. KURZ has the right solution for small print runs and large series: customizable, economical, and sustainable concepts that showcase your brand.


With our subsidiaries BAIER for hot stamping machines and h+m HINDERER + MÜHLICH for hot stamping tools, we offer complete solutions for aesthetic, functional, and innovative plastic finishing: :

  • Hot stamping and digital printing in one machine for unique design possibilities
  • Smallest batch sizes with maximum customizability all the way down to one single piece
  • Leaner, sustainable processes, more flexible production, customized solutions

Plastic Decoration

Exceptional surface refinement

KURZ is your partner for extraordinary surface finishing of your plastic products worldwide - from concept to series production. We have received numerous awards for our innovative solutions, including the Automotive Brand Contest in the Future, Mobility, and Parts category. Creativity and an innovative spirit are in our DNA.

Find out more



Making Every Product Unique

world wide

More than 5,600 employees, over 30 locations worldwide: KURZ is the world leader in thin-film surface finishing and produces under uniform quality and environmental standards in Europe, Asia, and the USA. We also offer state-of-the-art solutions for furniture, packaging, books, textiles, bottle labels, bank cards, and much more. Read on!

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